pilina

(n) relationship, association, union, connection, meeting, joining, adhering.

 

Pilina First is a Hawaiʻi-based strategy, content, and communications firm connecting clients with audiences through meaningful relationships grounded in our understanding of Hawaiʻi‘s values, people, and place.

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Pilina First’s partners and associates founded and led ʻŌiwiTV and Pilina First continues to collaborate on content creation for the station and its clients.

ʻŌiwi Television is the only broadcast initiative with digital and cable platforms that not only creates and disseminates Hawaiian language and culture content, but also has the capacity to conduct its operations through the Hawaiian language.

  • ʻAha Pūnana Leo

    Pilina First, its partners, and associates have worked with ʻAha Pūnana Leo in varying capacities over the last 20+ years, advocating alongside and in support of its leadership to advance their vision of E Ola ka ʻŌlelo Hawaiʻi, the Hawaiian Language Shall Live. Pilina First’s fluency in ʻōlelo Hawaiʻi, grounded in a fundamental understanding and working knowledge of a Hawaiian perspective and worldview has made for a longstanding and mutually beneficial partnership.

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Pilina First was honored to produce the Merrie Monarch Festival from the end of 2019 through 2021.

Merrie Monarch is the largest locally produced broadcast in the State of Hawaiʻi that includes 20+ hours of live programming, wrap-around content, and a significant social media presence, the composite of which, in 2021, did

16.5 million impressions