pilina
(n) relationship, association, union, connection, meeting, joining, adhering.
Pilina First is a Hawaiʻi-based strategy, content, and communications firm connecting clients with audiences through meaningful relationships grounded in our understanding of Hawaiʻi‘s values, people, and place.
Pilina First’s partners and associates founded and led ʻŌiwiTV and Pilina First continues to collaborate on content creation for the station and its clients.
ʻŌiwi Television is the only broadcast initiative with digital and cable platforms that not only creates and disseminates Hawaiian language and culture content, but also has the capacity to conduct its operations through the Hawaiian language.
Pilina First was honored to produce the Merrie Monarch Festival from the end of 2019 through 2021.
Merrie Monarch is the largest locally produced broadcast in the State of Hawaiʻi that includes 20+ hours of live programming, wrap-around content, and a significant social media presence, the composite of which, in 2021, did