Pilina First was honored to produce for the Merrie Monarch Festival (MM) from the end of 2019 through 2021. MM is the largest locally produced broadcast in the State of Hawaiʻi that includes 20+ hours of live programming, wrap-around programming, and a significant social media presence, the composite of which did 16.5 million impressions in 2021. See portfolio for MM work.
The Merrie Monarch Festival is a week-long cultural event held in Hilo, Hawaiʻi each spring, featuring Hawaiian culture and a premier hula competition. The Festival is a domestic non-profit organization registered with the State of Hawaiʻi Department of commerce and Consumer Affairs.
The Hawaiʻi Island Chamber of Commerce began the festival in 1963, and the private Merrie Monarch Festival community organization took on the responsibilities of running the event five years later. The central purpose of the Festival is the perpetuation, preservation, and promotion of the art of hula and the Hawaiian culture.
