HMSA

Pilina First’s partners worked with HMSA on projects including the messaging and marketing of their payment transformation campaign as well as event planning, marketing, and coordination support for their hosting of the Western Leadership Conference of leading health plans.

Western Leadership Conference is a gathering of primarily west-coast-located Blue Cross Blue Shield health plans. The plans’ senior leaders and their Boards of Directors come together for several days to talk about trends in the health care industry and also to connect, build pilina (relationships), and be immersed in the place they are visiting.