Hawaiʻi County

Pilina First worked with Community First and the County of Hawaiʻi to develop the OurKuleana brand, marketing, and public relations platform; a community-based effort to mobilize Hawaiʻi during critical times of need, initiated during the COVID-19 pandemic.

Our Kuleana is a community-based effort to mobilize Hawaiʻi during critical times of need, initiated during the COVID-19 pandemic.

It was our privilege to be a part of this island’s ʻohana comes with an inherent kuleana, or duty, to our people and place. The devastating impacts of COVID-19 have presented an opportunity for us to fulfill our kuleana to protect and care for each other.

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